Dirty Little Serifs – Privacy Policy
(Last updated on: 07/07/2019)
1. Introduction.
Croeso/Welcome to the Dirty Little Serifs Privacy Policy, this page will tell you how and why we collect and use your data. We are fully committed to protecting your privacy, we understand and value how important it is. We promise your data will always be treated with the utmost respect. It will never be sold, rented or leased to any third parties, ever. Please read through carefully and if you have any questions regarding our Privacy Policy, please contact our Creative Director, Jon Dawkins on; info@dirtylittleserifs.com.
2. Who are we.
Dirty Little Serifs is a brand and trading arm of MAYKHER Limited.
Registered Company Name: MAYKHER Limited. Registered in England and Wales.
Company Registration Number: 10109182
Registered Address: Imperial House, 14 Trade Street, Cardiff, CF10 5DT
ICO Registration Number: ZA323353
3. Collected Information.
Dirty Little Serifs will, at all times, comply with the requirements of the Data Protection Act 1998 and General Data Protection Regulations (GDPR). You can read more about GDPR and data protection on the ICO website. Dirty Little Serifs will only collect and processes your data if we have a legal right to do so. Ways of which we would collect your data are outlined below:
3.1 At times collecting your personal information is a necessity. We need your name, address and either a phone number or email address for us to fulfil projects that have been commissioned by our clients. Emails and/or phone numbers are required to follow up should there be any updates we need to give to clients regarding their projects.
3.2 Addresses, e-mail addresses and/or phone numbers received as part of an enquiry are only retained as long as the enquiry remains open and the information is deleted from our database 28 days after the enquiry is considered closed.
3.3 If you sign up for our newsletter on our website you will be giving consent for us to contact you via that email address. We promise never to spam your email and it will only be used for us to share new and exciting things happening here at Dirty Little Serifs. If you would like to unsubscribe from the mailing list you can do so at any time, just click unsubscribe on your mailing list email or contact us on info@dirtylittleserifs.com and we’ll ensure you’re removed. Our current customer relationship management (CRM) system provider is MailChimp and by signing up to our newsletter, you acknowledge and consent that the personal information you provide will be automatically submitted to MailChimp for processing. You can read more about MailChimp’s Privacy Policy and how they safeguard your data by following this link.
3.4 If legally required, in order to comply with the law, we may, under very rare circumstances, need to release data about specific individual(s).
3.5 As referenced in 1. Introduction, your personal data will never be sold, rented or leased to any third parties.
4. Sharing your data.
At times we need to share some of your personal data to third parties in order for us to best fulfil our commitment to you and our clients. These third parties are outlined below:
IT and Digital Support Services/Software – Those who support the efficiency, maintenance and hosting of our website and emails;
Email Marketing – Only if you’ve given consent to sign up to MailChimp, our chosen email marketing platform.
5. Cookie Policy & use of Browser Cookies
5.1 What are Browser Cookies?
Internet Browser Cookies are small data files that are stored on your (the user’s) computer whilst visiting a website. They vary in their use from core functionality of CMS (content management systems) and e-commerce carts to tracking the amount and types of users visiting a website. They are also used as a ‘memory’ store, for example; on re-visiting a website a user won’t have to re-enter information, preferences or log back in.
5.2 Why would you want to remove Browser Cookies?
Some users may not want to give up personal information. There are also scenarios where if cookies aren’t implemented properly then users may be open to security vulnerability and ‘hackers’.
5.3 Types of cookies we use.
Google Analytics/Performance Cookies – These cookies allow us to analyse how anonymous users use and engage with our site. They allow us to learn how you arrive on our website, for example; from social media, and how you navigate through our site. This allows us to analyse specifics such as which content is popular, so we can improve your journey and our content to best suit your preferences. Follow this link to read more about how Google Analytics safeguards your data.
Functionality Cookies – These cookies allow our website to function. These cookies include our content management system that maintains our website and the security we have in place to protect our website from hackers and bots.
Marketing/Advertising Cookies – We’re a small business and want to grow to deliver more good. These cookies allow us to market and advertise our website online through channels such as Google, Facebook, Twitter and Instagram. They help to ensure that any ads are suitable for you, your interests and allow us to measure how successful our campaigns have been.
5.4 How to remove Cookies from your browser?
If you would like to investigate how to remove cookies from your browser, here’s how to do it:
1. Browser Cookie settings in Chrome
2. Browser Cookie settings in Internet Explorer
3. Browser Cookie settings in Firefox
4. Browser Cookie settings in Safari Mac (OS Lion), Safari Mac (OS Yosemite) and in Safari Mac (OS Sierra).
5. Browser Cookie settings in Safari PC:-
Step 1. Confirm that you’re running version 5 or later of Apple’s Safari browser, and then click the Gears menu in the upper-right corner of the Safari window. From there, select Reset Safari. In this window, check the bottom box, ‘Remove all website data’.
Step 2. Check the bottom box, labeled Remove all website data. You can uncheck everything else if you want to remove only cookies.
Step 3. Click the Reset button to eliminate all cookies associated with Safari.
More information about ‘Browser Cookies’ can be found on the Wikipedia entry.
6. Protecting Your Information.
Dirty Little Serifs have made appropriate efforts to ensure any information saved with us is safe and secure. We have also ensured that any third parties as references in; 4. Sharing you Data, are of a high quality and are well respected industry leaders in their field and/or when appropriate, GDPR compliant.
7. Your Rights.
You have a lot of rights surrounding your data and how it is used and processed, and we will support you in those rights.
Information Held – You have the right to request the information that may be held about you at any time. Please note we only hold information we feel is essential in delivering and offering you the best possible online experience and/or supports the growth of our small business via marketing and advertising.
Data Deletion – You have the right to request the deletion of your personal data held at Dirty Little Serifs at any time. Providing we no longer need that information in order to complete our project commitment with you, your information can be removed from our systems. An exception to this would be if we are required by law to hold your information for legal reasons. If this is the case you will be notified.
Data Updating – You have the right to contact us to update and/or correct any of your personal information we might hold about you at any time.
Data Objection – Whilst we feel we have viable reasons for processing your data, you can still object to the use of that data either in part or in full. However, please note some data is necessity for us to fulfil our contracts with you and your objection in its processing may result in us being unable to fulfil our commitment to you as a client.
Right to Complain – If you ever have concerns about how we handle your information you have the right to complain to the Information Commissioner’s Office (ICO). However, we continue to strive for the best and we would value the opportunity to discuss any concerns with you first and try to resolve/address any issues with you directly. Please contact our Creative Director, Jon Dawkins on; info@dirtylittleserifs.com.
8. Changes.
We seek to improve our processes regularly, this may result in changes to our privacy policy and/or terms and conditions. We may email you about these changes if you have opted in to our mailing list.
The Dirty Little Serifs Privacy Policy was last updated on: 26/07/2019
9. Links to External Websites.
This privacy policy only covers the Dirty Little Serifs website – external websites linked to from this site are not covered by this policy.
10. Contact Dirty Little Serifs.
If you have any questions or queries about any items listed in our privacy policy please email: info@dirtylittleserifs.com or write to us at Dirty Little Serifs, Imperial House, 14 Trade Street, Cardiff, CF10 5DT. We’ll get to your email as soon as possible but please allow 14 days for us to investigate (if applicable) and feedback.
Dirty Little Serifs is a brand and trading arm of MAYKHER Limited.
MAYKHER Limited
Registered in England & Wales Company Reg. No: 10109182.
Registered Studio Address:
Imperial House, 14 Trade Street, Cardiff, CF10 5DT