Effective marketing starts with thorough diagnosis and research.
It’s essential to understand the perspectives of your customer, your competition, and your own company. Mix in creativity, strategy, and our adoption formula, and you’ve got a recipe for success!
Effective marketing starts with thorough diagnosis and research.
It’s essential to understand the perspectives of your customer, your competition, and your own company. Mix in creativity, strategy, and our adoption formula, and you’ve got a recipe for success!
From insight to impact!
What sets Dirty Little Serifs apart is our commitment to customers and our obsession with market orientation. Comprehensive diagnosis and research are ingrained in our culture. We nurture relationships and build meaningful partnerships throughout the creation process. We listen, ask questions, consult, and above all, challenge. That is why many of our customers have worked with us for years.
Every customer is different; every project is unique. We always take the time to understand and adapt.
We thrive on delivering creative and strategic solutions that are effective and make a difference—never following the crowd. That’s why we’re rebels with a cause!
Say goodbye to generic, mediocre, and lame marketing. Partner with us to truly move the needle!
Meet the directors
Heidi Griffiths
Business & Creative Director
Heidi works closely with customers to ensure every project is delivered flawlessly and on time. With eight years as a Fashion Buyer in London and over a decade as a Creative Director, she has honed a sharp eye for detail and spot-on art direction — earning her the title of ‘Queen of the Colour Palette.’
Her entrepreneurial journey includes building a sustainable fashion brand from a successful crowdfunding launch to having products featured on BBC, ITV News, and The Jonathan Ross Show. Heidi is also a seasoned speaker, participating in panels and talks, including a UN event on entrepreneurship in education and Welsh Government panels on sustainability in business.
Jon Dawkins
Brand & Strategy Director
With two decades of experience in creative and strategy, Jon has crafted and delivered for some of the most exciting brands, including PepsiCo, Nestlé, Etihad Airways, P&G, Sky, Stanley, and Pizza Express. His integrated campaign expertise spans conceptualisation, branding, strategy, digital marketing, UI/UX design, content creation, and go-to-market activation. Jon has worked across B2C, B2B, and D2C in diverse sectors such as Tech, Travel, Lifestyle, FMCG/CPG, Hospitality, Education, and the Public Sector.
From 2020-2024, Jon was immersed in helping enable sales, and marketing teams with their visual storytelling and content strategy. This specialisation and knowledge base will empower brands at any level.
The proof of the pudding is in the eating.
“The team at Bedroom Athletics love Dirty Little Serifs! They have delivered 100% on all projects. This is due to asking all of the right questions, listening to the feedback and then translating that into fantastic working documents.
Great visionaries, lovely people, who are a real pleasure to work with. I would definitely recommend the Dirty Little Serifs and we look forward to working with them again in the future!” – Steph Wetter, Bedroom Athletics.
