Pure Vans had been growing their business at an accelerated pace over the last few years and they wanted a brand that would project their accomplishments and establish themselves as a leader within their field. After a recommendation from one of our website development partners, Pure Vans hired Dirty Little Serifs to create and deliver a re-brand of their Visual Identity that would work across Brand Stationery, Signage, Vehicle Graphics and on future promotional materials, including digital.

From initial meetings with the Pure Vans team and thorough research into the target market we wanted to have a range of concepts that could communicate professionalism, quality and confidence. The brand had to represent a company that sold commercial vehicles without the visual identity having the stereotypical van/vehicle logo marks.

The chosen concept achieved what we set out to do and subtly communicated our idea of ‘moving forward’ or ‘vehicles in motion’, whilst projecting confidence through sharp typography and a bold colour palette.